.so-hero { background: var(--everblack); text-align: center; padding: 6rem 5% 3rem; }
.so-hero-pill { display: inline-block; padding: 0.5rem 1.25rem; border: 1px solid rgba(201,169,98,0.4); border-radius: 100px; color: var(--evergold); font-size: 0.75rem; letter-spacing: 0.15em; text-transform: uppercase; margin-bottom: 1.5rem; }
.so-hero h1 { color: #f5f0e8; font-size: clamp(2.5rem, 6vw, 4rem); letter-spacing: 0.03em; text-transform: uppercase; margin-bottom: 1rem; }
.so-hero p { color: #cfcac2; max-width: 600px; margin: 0 auto 2.5rem; line-height: 1.7; }
.so-stats { display: flex; justify-content: center; gap: 2.5rem; flex-wrap: wrap; }
.so-stat { padding: 0 1.5rem; border-left: 1px solid rgba(255,255,255,0.15); }
.so-stat:first-child { border-left: none; }
.so-stat-number { font-family: 'Playfair Display', serif; font-size: 1.5rem; color: var(--evergold); }
.so-stat-label { font-size: 0.7rem; letter-spacing: 0.1em; text-transform: uppercase; color: #999; margin-top: 0.25rem; }

.occasion-pills { display: flex; gap: 0.6rem; flex-wrap: wrap; justify-content: center; padding: 1.5rem 5%; background: #fff; }
.occasion-pill { padding: 0.5rem 1.25rem; border: 1px solid #ddd; border-radius: 100px; background: #fff; color: #666; font-size: 0.85rem; cursor: pointer; font-family: inherit; text-decoration: none; display: inline-block; }
.occasion-pill:hover { border-color: var(--evergold); color: var(--everblack); }
.occasion-pill.active { background: var(--everblack); border-color: var(--everblack); color: #fff; }

.occasion-label { display: block; font-size: 0.7rem; letter-spacing: 0.1em; text-transform: uppercase; color: var(--evergold); margin-bottom: 0.35rem; }

.so-why { padding: 4rem 5%; background: #fff; text-align: center; border-top: 1px solid var(--border); }
.so-why h2 { font-family: 'Playfair Display', serif; font-size: clamp(1.5rem, 3vw, 2.2rem); margin-bottom: 2.5rem; }
.so-why-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(220px, 1fr)); gap: 2rem; max-width: 1100px; margin: 0 auto; }
.so-why-item h3 { font-family: 'Playfair Display', serif; font-size: 1.1rem; margin-bottom: 0.5rem; }
.so-why-item p { color: var(--text-muted); font-size: 0.875rem; line-height: 1.6; }

@media (max-width: 600px) {
  .so-stats { gap: 1rem; }
  .so-stat { padding: 0 0.75rem; }
}